I did this at the beggining of the year for Chocolate Filmes, a Lisbon based Advertising Productions that invited me to work with the Director Silvério do Canto as an editor and soundtrack composer.
The ad is a real-estate program that wants to bring people to a certain part of Lisbon by giving financial benefits to those who decide to move there. Because it is a fairly suburban part of Lisbon people don´t really know what it is about, so the ad manages to show how little people know about the word "Arremprar" which in english is something like "Buyent" or Buy + Rent. This way, the ad works as an interview to strangers, beginning with the teasers where people try to answer to the question "What´s Arremprar?" and moving to what "Arremprar" means.
This is the result.
I hope you like it!
Kicos
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